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Recently I bought a simple eBook reader online. My wife has one too, from a different manufacturer. All’s good; they both work great and make it easier to read books in situations where turning pages is harder than pressing a button (on the treadmill, for example). It’s also great to have a nice light device that I can carry with me in a form-factor thinner than most paperbacks.
Or should I say, almost all’s good; unlike a physical book, we can’t share our purchased eBooks between our two different devices easily. Even if they’re in the ‘portable’ ePub format.
ePub is a common eBook format that’s actually a ‘container’ for the content that’s supposed to be device agnostic -- any ePub is supposed to be viewable on any eReader that can view ePubs -- desktops, portable, iPhone, etc. But ePub also has the ability to be encrypted. Which breaks the portability. ePub for books is not the same as mp3 for music.
Many eBook publishers and vendors choose to use ePub encryption, which ties the purchase of your eBook to you by wrapping the book in unique encryption that is coded to your eBook purchase transaction.
If I try to copy her ePub book to my reader, the book doesn’t display. The reader won’t recognize it because it can’t decrypt the text. Which is kinda silly because if I buy a physical book and read it, I can hand it to my wife to read at any time. Not so with ePub encrypted eBooks.
Sure, there are ways to strip the encryption from ePubs, but that’s not the point. eBooks and eReaders are trying to evolve the experience and custom of reading, bringing it to the 21st century.
They’re failing, because the custom and expectation of being able to share a book is not being honoured. And until it is, eBooks won’t gain the popularity that physical books have. As with the music industry, eBook publishers will have to forget the last-century thinking of locking down their content and develop ways and business models that allow their customers to share their eBooks, and really evolve the experience.
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