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When (competitor) announced that its new Kindle would have free 3G access for users to be able to buy ebooks wherever they could, it started to make me think that Apple could very well do the same thing with one of its iPods. After all, giving users an open door to the iTunes Store can’t be bad for business, can it?
It took far too long for Apple to finally include an FM tuner in the nano, but now that it’s there, why not take the same direction as (competitor) and offer free 3G, so that consumers can buy a song after they hear it? This already exists with some Internet and satellite radio apps on the iPhone and iPod touch. Plus, when you factor in shows and movies, a 3G nano could be a boon to Apple’s declining iPod sales.
Mind you, I can see 3G being free on a new nano, but including it in the touch could essentially create a mini-iPad, just like Brad Grier posited in his post earlier today. So long as the carriers could allow data sharing between different devices, that is something that could work. Games on the iPod touch are already abundantly available, but you’re stuck playing against others on Wi-Fi only. Adding 3G capability for that would position Apple to make the touch more of the gaming platform they keep insisting it is.
I should also mention that a cloud-based iTunes service would also make it ideal for 3G. It’s not good enough to be hooked into the iTunes Store and your entire media collection through Wi-Fi only. And rumours of FaceTime on the touch make it even more plausible that 3G could be included, even if FaceTime is purely Wi-Fi-only, as it is now on the iPhone 4.
In less than two days, we’ll find out what the brain trust at Apple will do. Whatever they decide could ultimately determine how much power the iPod has left.
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